OUR APPROACH

The way colors play off each other, the way words sound together, the way paper feels in the hand—we understand why these things matter. Building a great brand is about thinking an identity through, from strategy to messaging to design.

We bring an artful perspective to our work. We don’t use a template. We don’t have a formula. We begin each project by immersing ourselves in the challenge, asking: “What might be possible?”

 
 
 

research

From category audits to intercepts and stakeholder interviews, our research strategies help you find the opportunity in every challenge.

 

WORKSHOPS

Whether it’s a one-off discussion or part of a larger project, we design and lead workshops that lead to real insights.

CONTENT STRATEGY

The content landscape has never been more crowded. We help you reach the people who need to hear your message.

 

BRAND IDENTITY

Our team builds comprehensive brand identities that tell your story consistently at every touchpoint, be they visual or experiential.

 
 

DIGITAL DESIGN

Today, a strong digital presence is almost more important than a logo. We create interactive experiences that bring your brand to life.

 

PRINT & COLLATERAL

Postcards, annual reports, stickers, zines, pamphlets, posters, totes—our designers make every piece of collateral count.

 
 

PACKAGING

Every box and bottle tells a story. We design packaging that doesn’t just tell people why a product matters, but shows them.

 

CAMPAIGNS

Effective messaging is as much about consistency as it is about creativity. Our team can help you craft campaigns that grab attention and spark action over the long haul.

 
 

Messaging & Positioning

What you say matters—so does how you say it. We craft messaging strategies, frameworks, and guidelines to help you hit the right tone.

 
 
 
 

Our Team

We’ve all taken very different paths to get here. Before ThoughtMatter, we worked for major design firms and consultancies, boutique agencies, and in-house design departments at global brands. We also photographed rock concerts, wrote for major news outlets, organized architecture festivals, and drove NYC yellow cabs. We’ve been on the client side (in both the private and nonprofit sectors), on the agency side, and everywhere in between. Diversity of perspectives is one of our core strengths.

 
 
 
Dylan Stiga, Strategist

Dylan Stiga, Strategist

Lauren Pennline, Studio Coordinator

Lauren Pennline, Studio Coordinator

Martha Kirby, Client Services Director

Martha Kirby, Client Services Director

Ben greengrass, creative director

Ben greengrass, creative director

Johan Vipper, Art Director

Johan Vipper, Art Director

Jessie McGuire, Managing Director

Jessie McGuire, Managing Director

Tom Jaffe, Chief Executive

Tom Jaffe, Chief Executive

wednesday krus, senior designer

wednesday krus, senior designer

Brendan Crain, Director of Content

Brendan Crain, Director of Content

Whitney Burnett, Producer

Whitney Burnett, Producer

Sam Barbagiovanni, Design director

Sam Barbagiovanni, Design director

Katie Williams, Account Manager

Katie Williams, Account Manager

Shivani Gorle, Cultural Strategist

Shivani Gorle, Cultural Strategist

Chris O’Rourke, chief operating officer

Chris O’Rourke, chief operating officer

Sarah Mohammadi, senior designer

Sarah Mohammadi, senior designer

 
 
 
 
 

WHAT’S YOUR BIG IDEA?

 
 
 

GENERAL

Jessie McGuire
Managing Director
212.994.8500
jessie@thoughtmatter.com

Careers

Chris O'Rourke
Chief Operating Officer
212.994.8500
chris@thoughtmatter.com

New Business

Martha Kirby
Client Services Director
212.994.8500
martha@thoughtmatter.com

 
 
 
 

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