The way colors play off of each other, the way words sound together, the way paper feels in the hand—we understand why these things matter. Building a great brand is about thinking an identity through, from strategy to messaging to design.
We bring an artful perspective to our work. We don’t use a template. We don’t have a formula. We begin each project by immersing ourselves in the challenge, asking: “What might be possible?”
From category audits to intercepts and stakeholder interviews, our research strategies help you find the opportunity in every challenge.
Whether it’s a one-off discussion or part of a larger project, we design and lead workshops that uncover real insights.
The content landscape has never been more crowded. We help you reach the people who need to hear your message.
Our team builds comprehensive brand identities that tell your story consistently at every touchpoint, from visual to experiential.
Today, a great website is almost more important than a logo. We create digital experiences that bring your brand to life.
PRINT & COLLATERAL
Postcards, annual reports, stickers, zines, pamphlets, posters, totes—our designers make every piece of collateral count.
Every box or bottle tells a story. We design packaging that doesn’t just tell people why a product matters but shows them.
Effective messaging is as much about consistency as it is about creativity. Our team can help you craft campaigns that grab attention and spark action over the long haul.
Messaging & Positioning
What you say matters—so does how you say it. We craft messaging strategies, frameworks, and guidelines to help you hit the right tone.
We’ve all taken very different paths to get here. Before ThoughtMatter, we worked for major design firms and consultancies, boutique agencies, and in-house design departments at global brands. We also photographed rock concerts, wrote for major news outlets, organized architecture festivals, and drove NYC yellow cabs. We’ve been on the client side (in both the private and nonprofit sectors), on the agency side, and everywhere in between. Diversity of perspectives is one of our core strengths.
WHAT’S YOUR BIG IDEA?
Chief Operating Officer
Client Services Director